Movie Marketing Challenge
Blog Maverick throws down the gauntlet:
For those of you doing the math. You are right. Its not unusual to spend 8, 10 , 12 dollars PER PERSON that goes to a movie in the opening weekend. Shoot, its not unusual for studios to spend that much per person to get people to go to the theater through a movies entire run !
How crazy is it to spend more on marketing than the revenue recieved when they go to the movie ? Its double crazy because that revenue is split with the theater. So if a studio spends 12 bucks to get someone to go to the theater, they might only be getting 4 dollars back in return.
You would think that there has to be a better way than spending 1x, 2x, 3x or more times the initial revenue received opening weekend or week ? Right ?
For all of you thinking that there are other downstream revenues such as PPV, DVD, TV, whatever….no shit. Yes, those revenue streams will benefit from the initial spend, but they dont make the economics of getting people into theaters any less frightening.
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So if you want a job, and have a great idea on how to market movies in a completely different way. If your idea works for any and all kinds of movies. If it changes the dynamics and the economics of promoting movies, email it or post it. If its new and unique, i want to hear about it. If its a different way of doing the same thing you have seen before, it probably won't get you a job, but feel free to try.
UPDATE: Cuban responds to overwhelming response.
posted by J. Ott @ 7/26/2006 07:40:00 AM
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1 Comments:
Why not offer some incentive for people to go to the theaters, like free music or videos through iTunes. It would be similar to the Pepsi campaign, but for movies.
It wouldn't take a lot for the theaters to print a special code at the bottom of the movie stub. Theater patrons would feel like their money isn't a total waste even if the movie was.
Besides, most of these studios create television content which could potentially hook a viewer to spend additional money to buy a entire season of Lost. And it works also for music as well because most of the studios now are owned my some giant media conglomerate that also owns a record label. We will use Sony and Viacomm as examples here.
So there are my 2 cents, but if Congress has anything to do with that, it will be my 5 cents.
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