Monday, October 23, 2006

Cuban on GooTube

Mark Cuban, the Blog Maverick, went on record as soon as the rumors started about Google buying YouTube:
Would Google be crazy to buy Youtube. No doubt about it. Moronic would be an understatement of a lifetime.

In the days since, he's a had a great series of back-pedaling posts, where he slowly teases out Google's brilliant strategy:
If Google is able to sign licensing deals with the major content providers and basically get carte blanche, we wont sue agreements in exchange for promotional considerations, revenue share and lots of money up front, they win. Now that win could get set aside if a small video hosting company loses a lawsuit that sets a precedent that changes the rules of videohosting (i.e., they have to monitor videos and determine copyright status before a video is posted to the site), but if not, Google, by lining up any deals, regardless of cash involved, avoids getting sued, and can exploit all the video treasures of the major content libraries. Google wins, hands down.
(emph added, typographical errors grammatical confusions corrected)

MOST RECENT OF CUBAN'S GOOTUBE POSTS:
What will Apple do?
Are you the master of your domain?


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