Unversal Pre-purchases Borat 'sequel'

Borat opens today, but Universal couldn't wait that long to lock down Sacha Baron Cohen and Jay Roach's followup film:

Brüno will follow Cohen's third alter ego, a gay Austrian fashion show presenter, who often lures his subjects into unwittingly making provocative statements and engaging in embarrassing behaviour, as well as leading them to contradict themselves, often in the same interview.

--/FILM - Universal wins rights to Borat sequel