Doc Skips Theater, Takes DVD Payday of $500,000

It is possible to exploit the power of the Internet to sell a movie without a theatrical release -- as long as you have a title targeted at a narrow niche.

...

The new model is the 2006 hockey doc "In the Crease," which has grossed more than $500,000, mostly through Amazon's CreateSpace.

--Sports films thrive on Internet - Entertainment News, Anne Thompson, Media - Variety